This article belongs to the inside story of Putian shoes. The article is relatively long and comprehensive. It is recommended that Xiao Bai and other friends who do not know this industry can collect it first. Maybe you think Putian high imitation shoes are not good, maybe you do n’t accept high imitation shoes. Maybe you think Putian is garbage, it's all up to you, today I will stand up and say a few words for Putian!
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I hope that everyone will not use tinted glasses to treat Putian. I will first talk about my personal views:
① Our attitude is important
If you have money, you can buy genuine products. I may buy high-fake shoes because I have no money, or maybe this is my hobby. Everyone enters the well without committing river water. Let me talk about the changes in my consumers in recent years. Many of my customer friends now spend a lot of money to go to the counter to buy shoes, and a few friends often line up to buy shoes, spend a lot of money looking for cattle Looking for a purchasing agent to find shoes to buy shoes, and after I met me, after I bought them here, I now wear the shoes I took here, maybe I changed their views, but I think they are more of themselves Changed my mind. For example, a friend drives a BMW and wears more than 100 shoes from me. No one thinks it is fake. Another friend is not so rich. Save money and save money to buy a pair of coconut V2 and put it on. Later, I was spit into a fake dog by my friends. Why? Everyone has their own consumption philosophy, and we must respect each other.
② It's not just that Putian's shoes are not good
It's because you didn't buy good shoes for Putian! When it comes to Putian shoes, you must first be connected with fake shoes, and then disgusted, it is normal, because you do not understand Putian's operating system, you do not understand the shoes produced by Putian. This will directly lead to a result-you may not be able to buy a good pair of Putian shoes, and this will lead to a result-you will think that Putian's shoes are poor, or genuine, and then swear Do not buy Putian shoes, pull all friends selling fake shoes in the black circle of friends. I just want to say that in fact you are stupid, or that you are out of luck and have not met a good conscience seller. This is actually quite normal. Who hasn't been caught a few times and who hasn't dropped a few pits? Even Xiaobian is me too. I often walk by the river. I do n’t have wet shoes. When I received the goods, I often encountered the best goods when I sent samples. Then the factory sent me large goods. I received ordinary market currency when I received it, and many of my colleagues should have eaten it. So it's simple. If you want to buy the right shoes, find a good seller first.
③ Putian deserves our thanks!
Everything has its own reason, so do n’t just deny it easily. The existence of Putian shoes has created hundreds of thousands of jobs. This value is not just a matter of speaking. People often say why no one suppresses it. , Fart, who is behind you, you know! I thank Putian, not only because it made me make money, but the more important reason is to satisfy my vanity with the least cost. Xiaobian loves shoes, but is helpless, so Putian gave me the opportunity to go Putting on the shoes I want to wear, Putian has a slogan that is tiring but actually "makes people all over the world able to wear famous brands." Many people say that authentic shoes cost hundreds of dollars. What can't be bought? Wrong, it means that you don't understand shoes at all. If I say thousands of shoes or tens of thousands of shoes, can you imagine?Even if I could afford it someday, I would n’t spend that much on a pair of shoes. Some people buy shoes for comfort, and now many people buy shoes for pretend, right? Xiaobian usually buys shoes to pretend, I also hope to continue on the road to buy fake shoes and sell fake shoes. I'm happy, that's enough!
④In fact, Putian has many great factories
Before they were big-name foundries! Why is Putian's manufacturing industry so powerful today? Actually, it still depends on its ancestors. In the earliest days, many of Putian's factories were for international big-name OEMs. Later, there were new Lifeng, Xiefeng, and so on. Now I can often watch my colleagues write about it and talk about it, so with the ancient technical inheritance and the self-thinking and study of the Putian people, Now such a strong shoe-making industry chain.
There are countless large and small factories in Putian. There have been more than 4,000 in the past two years. Now there should be tens of thousands. Most of them are small factories, most of them are small workshops. The big factory is from the mold opening to the finished product.
The small workshop is the purchase of shoe uppers, soles, and so on. Quality is good or bad. In order to grab the market, many small factories desperately cut prices. Do you think the quality of shoes can be the same?
Definitely cutting corners. So bad shoes are getting worse! But the most circulating in the market is the goods made by such small workshops. The so-called "currency", in fact, the so-called super A is now currency, so if you leave such goods in your hands, you will definitely feel that the gap with the genuine products is too small Big, naturally feel shoes are not good.
Why are shoes made by big factories expensive? I buy genuine shoes and come back to mold. Then all kinds of fabrics and accessories are almost the same as genuine ones. All are made according to genuine industrial excellence. Putian shoes. Shoes made by large factories have always been of high quality because of high customer requirements. Will not arbitrarily cut prices and quality with others. Threading from the shoe uppers (the great Putian people, from NIKE air cushions to Adi's BOOST !!!)
It is almost indistinguishable from genuine products. I heard from an ox before that some big factories are very aggressive. As long as you go overseas or pick up a pair of genuine shoes in the past, you can place an order for 100 pieces or more without mold opening costs, and the factory will create them for you. If you are satisfied, you can produce it in batches, so now many powerful people will go to the factory to place orders for production. Generally, such factories do not have a certain channel and cannot get the goods. For example, Tim Cat, Jingdong, Su Ning, and other large e-commerce platforms like to do this: find a better factory in Putian, and then make one or a few shoes for the next batch of orders. It is sold directly as a genuine product. You say that it is not a genuine product. There is no authorization. You say that it is a genuine product. It does get exactly the same as the genuine product. All details can be tested and verified online. Sometimes it is better than the genuine product. To be in place!
Small factories or small workshops are a form of Putian that has the most existence, and it is also the source with the most supply in the market because it is cheap. Thousands of small workshops are distributed in various villages, and each household is specialized in making shoes. Just buy a few machines, hire a few workers, and then buy materials to go home to operate. Generally, one family makes 1-3 styles and supplies them to local stalls or other places. The shoes you usually buy are from there. The shoes made by small workshops are all ready-made ingredients on the purchase market, and then pieced together. In the finished shoes, there is often a funny situation: they forgot to do some of the authentic shoes, they add a snake to the places where the authentic shoes are not, and some will design their own color matching production, which is just spicy eyes!
Here ’s one more thing for the editors to say that lay people look busy and lay people look at the doorway; ordinary consumers simply do n’t know how deep the shoes are, and ordinary middle and low-level sellers do n’t know this line well. The footsteps of the family are walking. Xiaobian has been pitted in this industry, but more is earning clean and suitable money. I have to say that I really love this industry. In the eyes of our experts, Putian's shoes are actually the best in the country. Nowadays, Putian does not just make imitation shoes. There are factories in all parts of the country, such as Guangdong, Shandong, Zhejiang and so on. The seated person said why Putian is so bad. Read more and you will find things you don't know.
Speaking of the editor of the factory, the older brother who had been working together for a long time told me once that he had been in Putian for many years. At the earliest time, Putian's many technologies were still immature. Later, big brands slowly sought out foundries and introduced advanced technologies. But slowly, many people in the shoe factory saw this way of getting rich. The heavy money dug up the technical staff in the factory, and bought the imported machines, so he started to imitation shoes immensely. This is a big deal. It ’s like today, and it is going to the world. All.
At that time, the first place to sell was in foreign markets, which they called "foreign trade shoes," and the sales channel was through Google. Google was doing internationalization at the time, so it could advertise.And they do first-class website optimization. The website they created is clicked to distribute the website clearly and clearly whether the website is official or not. The website is exactly the same as the official website. Whatever the official website does, they do it.
Because Putian Shoe Factory has been doing OEM for others, the technology is very advanced, the imitation shoes are made really, maybe the glue will be worse, and then there is one less polishing, but the layman can't see it at all. Even if it is seen to be false, international logistics is more expensive, so the return rate has always been very small.
But in 2008, a problem was encountered-Google could not advertise because of counterfeiting.Coincidentally at this time, Taobao was flourishing in China, and many people began to switch to domestic sales! That year, Anfu Market opened. Because of its innate internet marketing foundation and advocacy for transformation and upgrading, the local government intends to make it the largest e-commerce demonstration area in Fujian. As a result, hundreds of imitation shoe store owners on the original Student Street relocated here. Since then, there has been no night in Anfu Market. I will focus on Anfu Market in a moment.
In fact, many Putian-owned enterprises in Putian now have business contacts with shoes from well-known brands such as Adi, Nike, New Balance, Converse. The sole mold of the factory is the most important part of the shoe. (Because the soles are expensive and the technology is the highest, the soles of good shoes are made of stainless steel, and the number range is from 34-47 (the average size of small workshop shoes is 36-44, and there is no half-size). One pair If the mold of shoes is 5,000 points, then in the 19th segment, the mold alone will cost tens of thousands. The big manufacturers do not worry about the mold money, because the cost of the production process has been counted in, and the small factory can't bear it. The directors, managers, and salesmen of these enterprises are very popular. The mobile phone number of a gold salesman can be worth millions. After having a corresponding relationship with the internal people, the molds are rented out for direct production, and parts such as shoe uppers are based on samples. Come to make. So, if you do n’t look at the high imitation, you do n’t know the difference from the genuine product. Often, there are differences in the color of the shoe cloth and the material of the sole. Of course, there are also some in specialty stores, as long as you have money, you can place orders. Therefore, don't think that what you bought at the counter, Haitao must be authentic, but this year, The quality is not genuine, the most important point is to be good quality!
⑤ Next, talk about Putian's sales model. Putian has large and small factories to produce
Of course, there are also tens of thousands of sales to help the factory ship. Generally, this is the step: first the factory will distribute the goods to online direct sales, for online and offline big customers, then the local or foreign wholesale stalls, and then Physical stores or small sellers or customers who are currently selling on behalf of Taobao and WeChat, then go to the stall to get the goods, and then they sell to their first-level agents, second-level agents, etc. This layer of a complete industrial chain is distinct.
And now an interesting phenomenon, many foreign merchants have started to come to Putian for wholesale, or domestic merchants have begun to export Putian's goods to foreign countries, so they often see foreigners in Putian's market, and foreigners are also brains. The child is very good, but many bad businesses are too unscrupulous. They take shoes made in Putian abroad and pretend to be expensive foreign bricks. They first send the goods from Putian to foreign countries, and then send the goods back to domestic buyers from abroad. Create the illusion of purchasing, in fact, you may receive shoes made in Putian, you need to find conscience to buy it!
Putian created the shoe-making industry, of course, it also helped the rapid development of many side industries. The most important one was the express delivery industry. When I first went to Putian, I was really stunned. Express delivery was everywhere. We usually around There is only one express brand for each, but when you arrive in Putian, there are hundreds of express delivery in front of you, each brand of Shentong, Yuantong, Zhongtong, SF has many, and the express delivery there is also earning a lot of money. Because there are rest during the day and work at night, it is like daylight at night. Express delivery is everywhere. Everyone is packing and delivering. This is the only place in the country where the goods are delivered in the early morning. The local colleagues are also Sleep during the day, then take the order in the afternoon, go to the stall at night to get the goods and deliver, and then the day is over. When it comes to hard work, it is actually very hard, but the profit is considerable after all. Generally, the slightly better day is 50 pairs. When it comes to 100 pairs of shoes, generally their minimum profit will be controlled at around 20 yuan, so the profit itself, let alone those retail, a pair of profits are controlled above 100.
When it comes to express delivery, one thing that has to be said is very important. Many people must not know that now the express delivery has been upgraded again, which provides a good loophole for bad merchants. Earlier, Putian's shoes were the most maddening on Taobao. There are more than 100 free shipping shoes everywhere. They are also under the guise of authenticity and support for counter inspection. Later, Taobao hit hard, and many buyers are now slow. Slowly becoming smart, as long as you buy online the so-called genuine shoes delivery logistics information is Putian, immediately discontinued, now Putian Express upgrade, the express over there can be shipped offsite, what does it mean? It is that after Putian's shoes are delivered locally, they can be changed to any place in the world through the adjustment of logistics information. The most common delivery places on the market are generally Shanghai, Shenzhen, Xiamen, Hong Kong, and foreign countries, so many bad purchases They all hold Putian shoes to sell as genuine shoes. The buyer believes that there is no problem when they see the place of delivery. In addition, many good shoes can be faked, so that they can make a lot of money.
Putian's packaging industry is also very good. A good pair of shoes also needs a good package. How can it be exactly the same as the package bought by a genuine container? Do n’t worry, the smart Putian people will break them one by one. The more common ones are usually three-piece suits (machine invoices, counter shopping bags, socks or small gifts). In fact, the total cost is only about 5 yuan, but it can Deceptive.
There was a period of time when it was particularly popular to pack shoes, that is, a heat-sealing film will be placed on the shoes, and then the shoes will be wrapped with a blower, which looks even taller. A heat-sealing film is only a few cents, hahaha , You can get it by yourself! I still have a lot of these things at home.Anyway, there are things in Putian that can be found in Putian, but those that don't have it. Returning to the topic of Putian sales again, in fact, Putian shoes' biggest sales now mainly rely on online, a treasure is number one, although Ma Yun's father was pressured by CCTV for a period of time to start a vigorous anti-counterfeiting, but only the minimum The most unlikely small dregs seller, and some treasure will protect the Tmall store. After all, everyone knows the reason for paying and not paying, and now many people have started to build business stores. I admire those who sell fake goods on Taobao and get gold medal sellers. Many people now know that when buying shoes, they ask the seller: "Can I cross the tiger? Can I cross the forum?"
"But you don't know one thing is that many of the shoes sold by many tiger flap shops now are from Putian, but they are all from big factories, so there is generally no problem. But they sell well, a pair Shoes with goods of 200 can sell for 800, envy, jealousy and hate. Besides, those original low-end sellers used to have Taobao training schools in Putian. They taught you how to open Taobao stores and how to sell fake shoes. The store was bought, the sales were brushed, and the evaluations were all false. At that time, all the people in Putian opened Taobao stores. When there were a lot of people, there were a dozen Taobao stores. Many people had a lot of computers at home. The Internet cafes are the same. Now they are well checked and there are fewer people. The price of the store has also been rising. The Crown store that used to be a few hundred yuan now costs tens of thousands. As Taobao cracks down on fakes, the store is dead. After that, the price has skyrocketed. A group of people have already switched to the WeChat platform. I dare say that there must be so many people selling Putian shoes in the circle of friends of everyone, but the selling methods are different. The routine is very different. Please be careful. Xiao Bian interjected: If you really want to buy authentic, either go to a regular counter or go to the official website to buy, and also to find relatively reliable people to buy, otherwise you will be pitted !!
By the way, I forgot to focus on Anfu Market above, and I will add a little here. Anfu Electric Mall has increased the GDP of Putian, so the government is just doing it on the surface. In fact, the local bureau of industry and commerce will also crack down on fakes, which is very strict. Generally, several stalls will be fined in a month. The procedure is to enter your store, close the door, and talk about the price. Pay money (3-5 thousand). Then the goods were symbolically taken away. That's it. As for factories, they rarely catch one. There are no people during the day, and the lights are bright at night. All the cars are on the road. There is a joke here. It is said that I usually say sorry for the small touches and I am done because I am in a hurry to get the goods.
When I went at night, the fluorescent screen lights didn't turn on.
Walking to the right is the planned courier and various accessories stalls
There are really too many courier services, and one after another is busy. This is the main street of the stall that sells various packaging bags, socks, shoelaces and other accessories. The lights are bright on the main road. Of course, black has the advantages of getting black. All goods are taken to black places.
You do n’t know the daily status of each person who picks up goods here. I ’ll briefly tell you, because I also have a few friends here. Many people come to this business every year. , More and more people walk away.Locals generally call these shoe dealers "Amao", and their daily life is generally fixed: because they work at night and sleep during the day, they usually sleep first at noon and then arrive at 13pm At 18 o'clock, the agents will report the shoes to them, and then they will report to the stall for distribution, usually through the buckle. The stall will remember your buckle nickname, and use this nickname to pick up the goods at night. There is another way to give you a number, and to pick up the goods by number at night; from 18:00 to 21:00, you usually eat and rest, and go out to pick up the goods at 21:00. Generally, you have to get 1 to 3 in the morning You can take it all, take it back quickly and repair the shoes (that is, cut the thread of the shoes, wipe the dirty areas, wipe the glue, paint with a paint pen, and maybe change the standard), and then ship Give the customer number to the agent, usually busy until 2-5 o'clock, have a supper and go back to sleep, and then sleep until noon the next day, day after day. In fact, it is very hard, so it is a respectable industry, as long as you make clean money. Well, what I said above is the hard knowledge conveyed by the editor, and there are many feelings in it.
Then I will teach you how to tell the actual battle, how to tell what goods the sellers around you sell, can you buy them? There are more and more titles for shoes in the market, which makes buyers unclear. In addition to genuine products, everyone should have heard of A goods. Many people were mistaken for A goods to be better imitation goods. In fact, A goods and B goods are genuine! The qualified products that can be sold in the counter are called A goods, and the defective ones are called B goods!
Then the more common names are:
Currency, Super A, Super A, True Standard, 1: 1, Original Order, Factory Goods, Pieces, Dongguan Goods, Company Goods,
Xiaobian commented one by one for you.
① Currency: It is the most popular product in the market, and it is also the most common product. Generally, it is produced by small workshops. Currency is the name of our insiders. Generally speaking, we do n’t say currency, at least we say that our shoes are Super A, so now the lowest level of shoes is Super A, because the seller is controlled, the buyer actually does not understand at all, take the simplest New Balance 574, the local ex-factory price is generally 50-70 a pair, Then at the stall, the foreign wholesale is a 70-90 pair, and it is sent to the stall and sold to the following agent, usually plus 10-30 yuan a pair, and then the agent sells to the next level agent, and the next level agent sells to the The next level agent, and then sell it to customers, it usually costs about 200 when the customer reaches the hands, so generally the shoes you buy for about 200 yuan are in most cases shoes with ex-factory prices of tens of yuan. Some people will say The shoes I received are quite good, indeed, because of the current technology, a pair of shoes that cost 50 yuan is already good. (The above are all normal situations. There are also shoes that take 50 yuan as authentic, and sell 500. I believe many people don't know)
② Super A: In fact, it is a good product, which literally means more than A, more powerful than genuine. You can say that you are not good, but the current statement actually refers to the most common product.
③Super A: As the name suggests, it is even more aggressive than Super A. I would like to say one thing here. Although there are thousands of factories in Putian, in fact, most of them are the most ordinary goods, because there is no pressure on low production costs. As long as households spend hundreds of thousands of dollars, they can run a small shoe workshop, with fast running volume and high profits, so there are really fewer factories that can actually sit on Super A goods.
④ True standard: Now more and more sellers start to boast that their shoes are true standard. In fact, if you ask them what the true standard is, they ca n’t answer it anyway, they will follow it, and others will say the true standard. Consumers have been misled, so that this vicious circle, in fact, ordinary consumers do not understand the true standard, just think that Putian shoes are the same. What is the true standard? Is it just that a shoe label is true? Putian has a large number of standard-changing factories. You have everything you want. Then you say that a pair of junk shoes with a real standard will instantly become good shoes? Nonsense!
Nowadays, most of the so-called true labels on the market can't survive these forums, but why are they also called true labels, because there are still some real shoe labels, and what channels are these? I understand it very well, because such goods flow out in the market is really small. There may be a very strict control. The true standards are now from big factories, and the quality is quite in all aspects. Otherwise, the shoes made by your small workshop are also called true labels.
Who believes? It's a bitch and a horse, just take it out and know!
⑤ 1 to 1: This statement is also passed down previously, specifically referring to some well-made shoes, that is, to buy a pair of genuine shoes in the factory, and then dissect the genuine shoes with a needle and a line, and then buy the same according to the genuine materials. In fact, the editor here also has to say something. Don't think that genuine products are unique. Genuine shoe materials are also listed in shoe material factories. People who know a little can find these shoe materials factories. Buy the same materials, then the same materials plus the same molds and machines. The shoes made are not exactly the same, at least it must be close, but the 1: 1 on the market is also uneven because of competition. It's too fierce, and the slightly better factory says that it owns 1: 1.
⑥Original order: (there are similar meanings of the last order, remaining order, and explosive order). This time the word appears very frequently now, and Xiao Bian often says the word now. It is all caused by market disruption. In fact, over time, it will increasingly mislead consumers! The original order originally refers to the order from the foundry factory, which was abandoned by the orderer for various reasons (for example, Nike company found an order factory to place an order to produce 10,000 pairs of shoes, and the factory generally produces more to avoid some unqualified passes. No, these unqualified shoe orderers will require centralized destruction in the factory. Silly in the factory, the goods are not money. It is better to sell them by myself if they are destroyed. Generally, the factory will find a channel to flow to Market; this is called the original order, the last order, the remaining order) (such as the orderer is not satisfied with the quality or details of the 10,000 pairs of shoes, or is not ready to sell this, or the factory failed to deliver on time, or The orderer broke the contract and ran, so the loss was quite heavy for the factory, so the factory would send these goods to the market at a low price, which is generally called original order, burst order, and destroyed order. But the actual number of original orders is generally Very few, generally do not flow to the market at all, clothing, bags and jewelry are the same, generally digested internally, if you have friends and family to work in such factories, Such goods to the general workers will be their first buy, buy more thoughtful will go out and then sell, but large factories have very strict regime is not so casual. But now there are too many shameless phenomena on the market. Everyone said that their home made the original order, and it is really because the technology of many factories is also very advanced. Take clothes, it is actually very simple. As long as there are fabrics and good machines, it is really too simple to want to make better clothes than the genuine ones, but the most feared thing is that the goods from the small factories have begun to say that they are the original order, so we are not convinced at all. These claims are identified by his own hands and eyes, and sometimes he will accidentally look away.
⑦ factory goods, cut pieces, Dongguan goods: I put them together for a reason, because now in the eyes of many people, the world's highest level of large-scale processing standards! The representative of this level is: Dongguan. why? Because in Dongguan, whether it is clothing processing products, handbag processing products, shoe processing factories! !! Both have tens of thousands of Taiwan-funded enterprises! !! With a pair of shoes, there are dozens of procedures in a small workshop, there are also workers and technicians with uneven levels, and some basic tools! !! But in Taiwanese enterprises with tens of thousands of people, hundreds of processes, complete large-scale equipment, strict management of fine division, and skilled workers and technicians are required! !! Let's put it this way. In terms of shoes, in a certain Taiwanese company in Dongguan, in addition to large luxury goods companies that are not processed by him, there are also luxury goods that he is not willing to process, such as PRADA, and other companies with small market shares, that is, For small-volume companies, they do not process. Why?Because the quantity is too small, others are large and profitable. These quantities are small and do not make money. They are widely used. For example, handbags, CUCCI, LV, COACH, CELIN and other large-volume companies are produced in Dongguan. Luxury goods are likely to be small because Taiwanese companies in Dongguan do not contract. The earliest so-called factory goods and cutting pieces all said that the factory workers secretly took the original shoes or original accessories from the factory, and then came back to assemble it themselves and then sold it outside, but you think about it with your thumb. Are the factories under strict control that you can take things out casually? Even if it can be taken out secretly, how much can you take it? Therefore, many sellers on the market now use the guise of sneaking out of their factories to deceive consumers, although most people can't find it. Besides, these foundries actually have a lot of fuss. Although there are various agreements such as confidentiality agreements with the orderers, but the interests are smoked, they will do things secretly. For example, the factory will be busy only when there is an order, and it is relatively free at other times. At this time, the factory will pick up some private work; for example, there is a surplus of materials given by the orderer, and the factory will re-do Secretly processed and sold.
⑧Company goods: Originally refers to the genuine shoes produced by the regular Nike Adi company, that is, shoes sold at the counter, but now many sellers say that their shoes are company-level, because he dare not say that his shoes are genuine, so Use another word to confuse consumers. Company-level shoes are actually the highest version of shoes on the market, and the market circulation is very small. They are all made according to genuine craftsmanship. Many tiger flutter shops sell this kind of goods because the profits are really big. Generally, professional players will also make such shoes, and then add some high-end customers to promote them, especially making money, but the market share is really small. Be cautious. The above editors have introduced many of the so-called titles now and everyone in detail. What I want to say is simple. Those titles are optional, whether they are shoes, clothes, or bags. If you have money or love authentic products, do n’t worry about buying things on various platforms. Going to the counter is the most direct way; if you do n’t have money, or do n’t pay much attention to authenticity, then I suggest you, as long as the quality is acceptable, then there is no need to care too much, fish and bear's paw can not have both! Xiaobian usually wears them in the factory, or just look at the special items in the factory to bring back a few, dozens of dollars of shoes are comfortable and not distressed, changing 20 pairs a year is a pair of genuine Money, so the concept of consumption is very important, just be happy yourself, don't care too much about other people's views, otherwise it will be more tiring!
The following editors teach you how to distinguish some low-end sellers!
① There was no item on hand, and there was no channel, so I just added a few WeChat to sell things and then started a WeChat with them . I do not deny such sellers, and many of them are still more conscience, a little experienced, or a good source of supply; but most of them do not know what they sell, have not studied, and have not seen Just blindly forward, and then make a difference, I do not know how many layers have been exploited. This is the most common kind of quotient.
② Generally known as "first-hand supply, factory direct sales, spot second delivery, counter quality, genuine original factory, one-click forwarding, professional delivery". This is all bragging. Which factory will have the spare time to send it to you, how many are really the first-hand? Just look at the picture below! It is first-hand to go out from the manufacturer to the stall in Putian. Putian stalls go to the sales staff (the profit of Putian market wholesalers is 10-30 yuan), and it is the first-hand. The agent will “recruit an agent” (profit 20-50 yuan), anyway, it is one layer at a time. I do n’t know how many layers the customer has, because several friends of Xiaobian are in Putian, and they used to ask them to help Hair, but now it ’s more wholesale. After all, the price is more cost-effective. Now I work with the factory. I would rather get more goods every time and lower the price. In this way, it is generally a wholesale price. In this way, I think it is the most cost-effective!
③ The main products are company goods, cut pieces, and factory goods. Such sellers should not touch them unless they are very credible , because generally such sellers will falsify the goods, that is, they use the most advanced version for everything. I'm sending you lower-grade or two-grade goods. The average buyer can't tell the difference, and I feel very satisfied when I receive it. In fact, you don't know that you can spend this money to buy better and more top-level products. goods. Of course, the prices of goods sold by such sellers are relatively high. Generally, various guises or routines are used to make you believe that the products are genuine, and then step by step.
④ It mainly sells AJ. Of course, their customers are all running with AJ, but they do n’t know that AJ ’s water is the deepest! Moreover, most people in the consumer group do not know AJ. They only care about the appearance of AJ, and the sellers use the words of factory goods, genuine standards, cut pieces, company level and so on to make consumers more aggressive. The most likely cause is that company-level money was spent, and the shoes I bought were indeed too bad. Of course, because the level of imitation of the AJ high version is so great that the Putian buyers can't find themselves cheated. , Also praised the seller's shoes, this is the most helpless.
⑤A variety of Hong Kong and Taiwan purchasing, overseas purchasing: This is very careful, unless you are a close friend, Xiaobian recommends not to try easily, generally such sellers are of relatively high basic quality (wrong to say is to deceive Awesome means), they will send a variety of small purchasing videos, some of which are reprinted, and many of them are authentic, but then the goods are sent by Putian, because Putian's courier can be launched in different places, you see the place of delivery There is no problem, of course, it is generally the top-level goods that are taken, so basically they can't be found, their profit is the highest. Several friends around Xiaobian do this again. When the profit is high, everything is Those who earn a thousand or two thousand are really envious of not coming, but Xiaobian just can't accept it!
| ⑥Physical stores: The physical stores mentioned here are generally opened in Tier 2 and Tier 3 cities. The general name will be "XX Sports", XX Discount Stores, and "XX Factory Stores". Of course, there will be some in Tier 1 cities as well. Isn't time just reporting how many of these stores are in Shanghai!
Be careful, if you really want to buy genuine products, go to the regular big shopping malls. Generally, the authentic products of ordinary models are not very expensive, because Xiaobian also cooperates with many counters, and discounts are still available, especially when the counters are engaged in activities.
The editor emphasized that there is no need to worry about counters in regular shopping malls selling fakes. They have no courage and can not commit it. In fact, their profits are very substantial. Generally, the price is about 50% off. Once they are found there are unknown channels to get the goods. All of them are shot in a single shot, and they are never lenient, so don't worry. I knew a big brother before. He used to open a genuine brick-and-mortar store, but he has been clearing inventory for brand owners all year round, and he has received very few best-sellers. He said that Nike is very good at hungry marketing and has a good grasp of market rhythm.
Nike's strategy in selling AJ replica shoes is hunger marketing. "For example, there are only a small number of physical stores in Beijing. When AJ11 Black Red was released, it was said that there were only 4 terminal stores in the city. Often, there were only about 40 pairs in a physical store, and it had to adopt a strategy of shaking the number.
"He also told me that" Nike has never allowed agents to place orders for AJ shoes, but just told the agents in advance what styles and colors they might sell at a quarterly ordering meeting, but the shoes will not allow us to order. Allocation, quantity is up to Nike.
"Nike will control the number of AJ shoes on sale." AJ11 gives the Chinese market one tenth of the US market, but Chinese consumers have a lot of demand. Later, he also started to buy and sell Putian shoes, and now he is also a relatively famous figure in the circle. Finally, the editor reminds you again that ordinary imitation shoes are easy to distinguish. Real Putian high imitation shoes are difficult to distinguish. Wearing jia shoes is not embarrassing at all, but it is the most embarrassing to buy genuine goods! Nowadays, Nike, NB, and AD are full of streets. Which one is true or false? I don't think anyone can tell, and there is no need to say it. Where you buy, what you buy, and how much you spend, it has nothing to do with me. This is all your freedom, just be happy. What I said above are some of my personal opinions, and I have done so many years of experience in this field, you can take a good look, I believe it will be helpful to you. If you find it useful, you can share it with your circle of friends, let more people see it, and be a smart consumer!
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